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How to Use a Blog for Non-Diarists

One of the most common complaints that new writers have about weblogs or blogs is that they are too personal or informal. But it is very possible to have a business and still use a weblog to get more promotion, more pageviews, and more customers.

Why Blog for Promotion ?
Blogging is very popular right now. And having a business weblog that provides good information for your customers while being timely and fun can add a new dimension to your Web site.
Blogs are a powerful tool for marketing and promotion. Because the entries are short, and often full of links, they are more keyword heavy than standard articles often are. Plus, being short, they are easy for your customers to read (and you to write), so they are more likely to come back daily to see what you might have to say on that day.
If your company is very formal, a blog is a place to show your customers that it is made up of people just like them. You can do this without becoming too personal or diary-like.
Using a Blog for Business
There are lots of ways you could use a blog in a business:
  • Frequently Asked Questions
    If you get a lot of mail to your webmaster account, you can post the common questions up on a blog. This will provide your customers a place to go to see questions and answers, and as new questions come in, you can post them to help more people.
  • Promotions
    If you do promotions every week or few days, you can use a blog to highlight them.
  • Contests
    Daily contests and games are a great promo in a blog. They are fun, and bring your customers back.
  • What's New Pages
    If you add lots of new articles, information, or products regularly, sometimes it can be difficult for your customers to find out what's new. A quick blog entry can show them what's updated on your site.
  • What's Coming
    You can use a blog to peak interest in future products or projects. It's also a great way to keep notes about what you're planning for your customers, the entries are archived so nothing is lost either for you or your customers. Plus, if your blog tool has a comments feature, you can use that to judge interest before it goes live.
  • Photo Blog
    Rather than writing, you could put up a daily photo for your customers. A photo and a short description can be very compelling.
  • Developer Notes
    If you're a software company, this can often be fascinating for your customers, to see what the software developers are doing and how new projects might be moving forward.
  • News
    The most common use for business blogs is news, usually about the specific topic relevant to the company.
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read more “How to Use a Blog for Non-Diarists”

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